Lean revenue management (RMS) software provider Atomize is seeing exceptional demand in the Middle East as hoteliers seek to boost revenue and grow market share amid the post-pandemic recovery of the ‘industry.

In the past three months alone, Atomize has expanded its presence in the Middle East with the addition of three leading hotel groups.

Earlier this month, the 270-room Gulf Court Hotel Business Bay became the first of seven Gulf Court Hotel properties to choose Atomize, with ambitions to proceed with a planned full rollout across the group’s portfolio.

This follows Dubai-based SUHA Hospitality’s announcement in March to roll out Atomize across its four luxury hotel apartment properties in Dubai, with several more in the pipeline. Earlier this year, JA Resorts & Hotels appointed Atomize as its exclusive revenue management software partner for its 10 luxury properties representing 1,500 rooms in Dubai, the Maldives and the Seychelles.

“We are delighted with the outstanding response we have received upon entering the market here in the Middle East and are grateful to have had the opportunity to welcome so many fantastic hotel partners across the region,” said Alexander. Edström, CEO of Atomize. “At Atomize, we help hoteliers increase revenue and maximize profitability by automatically setting optimal rates for hotel rooms with our simplified, sophisticated, yet very easy-to-use RMS solution.”

Hotels are increasingly being asked to do more with less, they need to protect their cost base while maximizing their revenue potential. This is no easy task given that the hospitality industry, like many others, is facing understaffing issues, especially post-pandemic. On the bright side, revenue management is one of the key hotel functions that can benefit significantly from automation.