DidaTravel announced a partnership expansion with Centara Hotels & Resorts (Centara), offering special rates to B2B buyers from first to 48 of Centara’s global properties.
DidaTravel B2B buyers around the world will continue to have access to real-time inventory of all Centara brands – 39 properties in Thailand and the remaining nine in Oman, Qatar, UAE, Maldives, Sri Lanka and Vietnam.
The agreement includes closer cooperation on marketing campaigns to help Centara reach more offline travel sellers in China. Not only will Centara benefit from DidaTravel’s Business Intelligence (BI) reports on ideal sales channels and accurate price suggestions, but the hotel chain will also significantly expand its global B2B reach by accessing 23,000 B2B buyers, including agencies. travel companies, tour operators, airlines and TMCs.
Rikin Wu, Founder and CEO of DidaTravel, shared, “With these special discounted rates, we will now be able to offer Centara Hotels & Resorts even more additional bookings from international travelers who are starting to venture again. abroad. Much of the value we add to DidaTravel also comes in the form of data and insights based on our BI services and we are really pleased that Centara Hotels & Resorts is using this as well.
Tabatha Ramsay, Executive Vice President – Corporate Commercial of Centara Hotels & Resorts, said the company’s partnership with DidaTravel since 2019 has been beneficial.
“(We) recognize his significant ability to put heads on beds in Thailand (and other destinations) that might not have come otherwise,” Ramsay added.
The deal is part of DidaTravel’s recently announced plan to increase the number of hotels under direct contract by the end of 2022 to 74,000, with over 30 hotel chains already underway.