Chinese wholesaler DidaTravel has expanded its longstanding partnership with Centara Hotels & Resorts, one of Thailand’s leading hotel operators.
As part of the agreement, 48 of Centara Hotels & Resorts properties are now available to DidaTravel B2B buyers at special rates – with 39 of these properties in Thailand and the remaining nine in Oman, Qatar, United Arab Emirates. States, the Maldives, Sri Lanka, and Vietnam.
DidaTravel buyers continue to have access to real-time inventory of all Centara Hotels & Resorts brands, including Centara Reserve, Centara Grand, Centara, Centara Boutique Collection, Centra by Centara and COSI.
The expanded deal also includes closer cooperation on marketing campaigns such as online promotions and roadshows to help the hotel chain reach more offline travel sellers in China.
In addition, the hotel chain will benefit from DidaTravel’s Business Intelligence (BI) reports on which sales channels to target, as well as accurate price suggestions.
Through its partnership with DidaTravel, the hotel chain significantly expands its global B2B reach by accessing 23,000 B2B buyers, including travel agencies, tour operators, airlines and TMCs.
Rikin Wu, Founder and Managing Director of DidaTravel, said, “With these special discounted fares, we will now be able to offer Centara Hotels & Resorts even more additional bookings from international travelers who are starting to travel again. venture abroad.
“A lot of the value we add to DidaTravel also comes in the form of data and insights based on our BI services and we are really pleased that Centara Hotels & Resorts is using that as well.”
Tabatha Ramsay, Executive Vice President Corporate Commercial at Centara Hotels & Resorts, added, “We have derived great value from partnering with DidaTravel since 2019 and recognize their significant ability to put heads on beds in Thailand and around the world. other destinations, which might not be the case. otherwise have come.
The deal is part of DidaTravel’s recently announced plan to increase the number of hotels under direct contract by the end of 2022 to 74,000, with over 30 hotel chains already underway.
DidaTravel’s B2B buyers are in over 50 source markets globally and more than half of them are now based outside of APAC.
It works with over 23,000 travel buying customers worldwide, including travel agencies, tour operators, wholesalers, travel management companies (TMCs) and airlines.
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