Accommodation and resort operations with Halal branded foods will attract many consumers from diverse backgrounds who contribute positively to the economy of the host country as there are so many jobs created to support medical and wellness tourism. being which would include hospitality businesses with hotels, restaurants, transportation, entertainment business, health and wellness businesses.

Global Halal Market is expected to grow at a CAGR of 11.24% from 2022 to 2027. Halal Market was valued at USD 7.2 Trillion in 2020 and is projected to reach USD 11.2 Trillion by 2028. ‘Halal ecosystem includes Halal food (food and beverage which is strictly prepared in accordance with Islamic dietary law (no pork, no alcohol, no blood and Halal slaughtered animals undergo two health checks against one inspection for non-halal animals).

What is Halal? Halal means lawful or permitted and the opposite of Halal is (Haram) which means unlawful or forbidden.

The concept of Halal or Haram (in Arabic) is put forward for all mankind by the ultimate Legislator, (Almighty God). So what is allowed and not allowed is not just related to food, but extends to all aspects of life, including supplements, cosmetics, pharmaceuticals, prenatal care products, mouthwashes, biscuits, clothing, trade, tourism, banking…etc.

Thus, halal food is made, produced, processed with (clean equipment, uncontaminated with bacteria, pork, chemicals, antibiotics, genetically modified foods and hormones, and preserved in a natural and healthy way. After everything, food is supposed to be used as fuel for energy, makes people healthy and strong or can even use food as medicine!

The following list of items must be excluded in order to make food halal, including but not limited to (alcohol, wine, gelatin, not derived from halal sources, L-cysteine, lard, animal shortening not halal. Rennet (all forms prohibited except halal/slaughter animal. Carnivorous animals, birds of prey, pork or any animal contaminated with any of these are considered haram (not halal or prohibited).

In meats and poultry, cows, lamb, mutton, goat, turkey, chicken and ducks are all considered Halal. Fish and seafood are all considered Halal. Halal food is natural and organic and should be shared with those in need as well as with family, friends and the community. The close relationship between food consumption and health status has been documented in numerous studies. The fact is that an unhealthy diet leads to many costly and devastating illnesses both physically and financially. Conversely, eating healthy would lead to better health and well-being. This would lead to the prevention of so many diseases and keep people away from the very expensive and stressful healthcare costs associated with financial devastation. Halal food is natural and organic and should be shared with those in need as well as with family, friends and the community. Eating is important for maintaining life, health and well-being. So, the food should be clean, wholesome, wholesome and free from any chemicals, hormones or antibiotics given to artificially increase the animal’s weight to make a profit!

Source: Depositphotos
Source: Depositphotos

A special halal certification or labeling for authentication would ensure that the slaughter was carried out in accordance with Islamic law where halal inspectors and meat preparers would invoke a special prayer before slaughtering the animal (in the name of God, God is the greatest) to emphasize the sanctity even of animal life to be used as food for human consumption only with God’s permission. Additionally, the animal should be sacrificed by a sharp knife in a single cut of the throat to avoid pain and this will involve the trachea, esophagus and blood vessels to allow complete drainage of blood sparing the spinal cord to make sure the meat is healthy. because the blood, if not completely drained, will serve as a medium for bacterial growth and contamination. The increase in global demand is driven by increasing numbers and consumer preference. The halal ecosystem would not only serve the growing Muslim population, but would serve non-Muslims who are attracted to halal products, ethical halal businesses and financial services around the world. This trend has accelerated with the COVID pandemic, especially with the e-commerce industry making it easier for consumers to access, especially Halal-certified food products (Shop Halal on Amazon).

Source: Northern Arizona UniversitySource: Northern Arizona University
Source: Northern Arizona University

Halal tourism (Muslim friendly tourism) for halal conscious travelers would additionally provide halal dietary rules, halal hospitality with non-alcoholic beverages, separate prayer rooms for men and women, flushing toilets for better personal hygiene which is becoming very popular in the west during the COVID pandemic. Most Muslims (over 75%) travel for leisure, but they travel for other specific activities such as meetings, conferences, exhibitions or trade shows. Most Muslims appreciate natural therapies, especially when. it is wellness tourism with spas and hot springs. There are millions of Muslim travelers of all ages, especially young people, every year. On-site Prontocare clinics would provide a Halal competitive advantage in hotels, resorts and spas and also provide culturally appropriate training to ensure a positive visitor experience at these facilities. There is global competition to provide Halal services. For example, an Orlando-based company (Halal Vacation Homes) offers curtained pools for privacy and prayer mats. Boston-based Computer Tech Company has developed an app to offer a travel guide to ninety cities around the world with local times for the five daily payers. A London-based company has developed an app for all gourmet restaurants serving halal food, as London and Paris were among the top ten most popular halal holiday destinations in Malaysia, Turkey, Brunei, Maldives, Spain and in Australia !

Source: Northern Arizona UniversitySource: Northern Arizona University
Source: Northern Arizona University

Halal branded foods will attract many consumers from various walks of life who will contribute positively to the economy of the host country, as many jobs are created to support medical and wellness tourism, including hospitality businesses with hotels, restaurants , transport, entertainment companies, Commerce Health, Well-being with its various products and services as well as Tourism shopping.

Source: Northern Arizona UniversitySource: Northern Arizona University
Source: Northern Arizona University

Now, the data is solid on halal food which not only serves the 1.8 billion people who follow the Muslim faith but is also incentivized globally with increasing popularity for the reasons mentioned earlier. Amazon also promotes Halal (Buy Halal on Amazon)!

Halal Advantage is not only limited to hotels, resorts and spas, but also cruise ships as a very healthy cooking option for all health conscious customers, travelers of all ages and walks of life, especially millennials (Gen Z) who will gravitate towards halal food and drink. Consumerism will dictate that food should be halal for the many previously mentioned health benefits that will boost energy, wellbeing and the immune system to build a firewall against all infections including the Coronavirus.

Guest welfare is becoming a priority in the hospitality industry and so with the Halal advantage, this could be a big boost for the whole industry everywhere!

The consumer demands healthy food and Halal is healthy.

On-site Prontocare clinics would provide a Halal competitive advantage in hotels, resorts and spas and also provide culturally appropriate training to ensure a positive visitor experience at these facilities. For more information and available franchise opportunities (https://prontocare.co/prontocare-franchise-model

References

  1. https://www.adroitmarketresearch.com/industry-reports/halal-market
  2. https://www.kerry.com/insights/kerrydigest/2021/halal-food-industry
  3. https://www.halalrc.org/images/Research%20Material/Presentations/overview%20of%20global%20halal%20market.pdf
  4. https://www.hotel-online.com/press_releases/release/innovative-hospitality-and-lodging-medi-spa-solutions-during-covid-and-beyond/
  5. https://www.hotel-online.com/press_releases/release/franchised-on-site-hotel-medical-clinics-a-new-competitive-advantage-for-lodging-operations-with-hotels-bridging-healthcare- h2h/
  6. https://www.hospitalitynet.org/publication/4103956.html?2259453d583032d08ec9bd65268580b8
  7. https://www.hospitalitynet.org/publication/4103017.html?c3e39918b67cc6a11e37387cefa045fd
  8. https://www.hospitalitynet.org/opinion/4101155.html

Fred DeMicco
Northern Arizona University