Le Meridien Hotels & Resorts, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, encourages creative travelers to awaken new adventures, senses and experiences with the brand’s new campaign, “New Horizons”. After a two-year hiatus, dawn is breaking on a new era of travel calling on travelers to reconnect with themselves, their passports and their wanderlust. Glamorous and chic supermodel Barbara Palvin is the face of the campaign and stars in the captivating campaign videowith the brand new Le Méridien Maldives Resort & Spa as a backdrop.
Launched in 1972 by Air France, the Parisian Le Méridien celebrates its 50th anniversaryand birthday this year. In the spirit of the brand’s European heritage, the “New Horizons” campaign aims to remind travelers of the pleasure of a glamorous journey and the new horizons that await them. In hotels around the world, the timeless chic of mid-century modern design harkens travelers back to the glamorous days of air travel and invites them to savor the good life. The brand’s chic signature programs bring playfulness to art, coffee, sparkling cocktails, summer, family and inspire creative travelers to explore the world in style. Whether the In the Sun by Le Méridien programming that invites guests to chase endless summers all year round or indulge in chic soirees to celebrate the winter season with The party, Le Méridien signature lifestyle experiences inspire guests to savor the moment and add a touch of glamor to their journey.
In the brand’s campaign video, portraying a glamorous traveler, Barbara dons 1960s jet-set style outfits and takes advantage of all the ingredients at Le Méridien Maldives Resort & Spa. Savor the simple joys of the summer season with the brand’s signature seasonal programme, In the Sun by Le MéridienBarbara soaks up the picturesque sunset while enjoying artisanal Le Scoop by Le Méridien ice cream and a glass of rosé.
“Being European and working in the fashion industry, I’m particularly drawn to Le Méridien’s European heritage and playful, chic style,” said model Barbara Palvin. “Collaborating with Le Méridien on the ‘New Horizons’ campaign reminds me of the joy of traveling and exploring new destinations, especially after a two-year hiatus. I was lucky enough to be able to travel to the Maldives for the very first time, instantly falling in love with the island and looking forward to returning soon with my loved ones.”
“We are thrilled to launch Le Méridien’s ‘New Horizons’ campaign with Barbara Palvin who embodies the brand’s chic, nomadic lifestyle,” said Jennie Toh, Vice President Brand Marketing and Management, Marriott International Asia Pacific. “We are also delighted to celebrate 50 years of the brandand anniversary this year and there’s no better way to do it with a glamorous campaign. We look forward to continuing to inspire travelers to explore the world in style, savor the good life and enjoy the new adventures on the horizon.
The film Le Méridien “New Horizons” can be viewed online hereand images can be downloaded in this link. The video will be launched regionally across all Le Méridien properties in Asia Pacific, brand website, social media and more. For more information, please visit le-meridien.marriott.com.