The stage is set for Malabar Tourism Expo, the first initiative of the Malabar Tourism Council (MTC) to raise awareness among tour operators, both domestic and external, of travel and tourism opportunities in North Kerala.

The exhibition to be held at the city’s Malabar Palace hotel on Saturday is expected to be a boost for the region’s tourism sector, which is limping after a setback during the pandemic.

MTC Chairman Sajeer Padikkal said more than 150 landowners from North Kerala will attend the event, promoting the destinations they represent. “Adequate housing is key to the development of any destination. On the other hand, we need multiple nearby destinations for a property to be attractive enough,” Mr. Padikkal said.

Thus, the projects of the tourism department such as Fam2 Malabar, familiarization of North Kerala destinations to tour operators from other parts of the country and abroad, as well as the desire to discover new destinations in each local entity range from par for the promotion of tourism. , he added.

The exhibition will bring together delegates from the Maldives, Malaysia and Finland, in addition to Hyderabad, Mangaluru, Trichy and Madurai.

“Most tour operators in our state focus on outbound tourism, sending people from Kerala to other states or countries. This is an initiative to familiarize them with what we have here, so that they can help in the reverse process, bringing tourists from these countries to our part of the country,” Mr. Padikkal added.

Ports and Museums Minister Ahammad Devarkovil will open the meeting at 11:30 a.m. and hand out tourism awards to Shahil Mariyam Mundakkal (MTC Council Award) and NK Mohammed (Tourism Leadership Award) for their contributions to the sector. Travel coordinator VV Yousuf from Chemmand will be honored on this occasion.

Mr Padikkal said a tourist gathering of this magnitude was held in North Kerala after 17 years. The event will also mark the launch of the Malabar Tourism Council.

Admission to the exhibition is free.