The Maldives Marketing and Public Relations Corporation (MMPRC) had participated in the World Travel Market (WTM) Africa 2022.

WTM Africa is the leading global tourism trade show held on the African continent. This year, WTM Africa is taking place at the Cape Town International Convention Center (CTICC), from April 11-13, 2022 in the South African capital, Cape Town.

The Maldives are represented at this event by MMPRC, along with 11 co-exhibitors. MMPRC states that its aim is to promote various tourism products including luxury resorts, hotels, guesthouses and onboard residences in the African market.

The MMPRC states that it primarily aims to market the luxury experiences available in the Maldives and to promote the unique dispersed geography of the Maldivian islands.

Attending this event is part of their marketing strategy for the African market, says MMPRC. As such, the strategy is based on maintaining the momentum of the destination and increasing bookings and arrivals from the African market while providing the latest destination information and guidelines for the travel industry. trip and potential travellers.

The WTM Africa shows, launched in 2014, are one of six major events in the WTM portfolio.

WTM Africa estimates the participation of over 6,000 travel industry professionals. Similar to WTM flagship events such as WTM London or ATM in Dubai, WTM Africa provides a platform for travel industry buyers, sellers and media representatives to connect, network and organize meetings and appointments pre-programmed to form mutually beneficial relationships and create business opportunities. The event is attended by business travel decision makers, potential hospitality, leisure and travel investors, as well as tour operators and travel agents with VIP clients.

Africa is an important market for the Maldives, with arrivals from countries like South Africa gradually increasing over the years. Last year, South Africa was ranked 17th among source markets for the Maldives. Additionally, the African market has seen an increase of more than 70% in arrivals between 2019 and 2021.