The Maldives Marketing and Public Relations Corporation (MMPRC) and industry partners participated in BIT Milan, to promote Maldivian tourism in the main traditional source market of the Maldives.

BIT Milan, held in Milan, Italy, runs from April 10-12, 2022.

MMPRC states that attendance at this event is aligned with their marketing strategies for the Italian market. As such, MMPRC stresses that the strategy focuses on promoting the natural geography of the scattered Maldivian islands that provide the ultimate security and privacy for tourists.

In addition, MMPRC aims to market Maldivian products, including resorts, hotels, guesthouses and cruise ships, as well as the unique experiences available in the Maldives for tourists.

The company emphasizes that these events provide them with the opportunity to convey the latest travel guidelines, safety measures in place at Maldivian facilities to travel professionals and travelers interested in choosing the Maldives as their preferred destination for their business trips. and leisure.

MMPRC is joined at BIT Milan by 9 co-exhibitors.

Organized by Fiera Milano since 1980, BIT Milan brings together potential investors, corporate travel decision makers, tour operators and travel agents with VIP clients from the hospitality, leisure and travel industry. It provides the perfect setting for industry partners around the world to form alliances and partnerships, while enabling them to promote their brand and introduce new products to a select audience of travelers seeking inspiration and insight. opportunities for their next trip or vacation.

This year’s BIT Milan event is expected to see strong attendance as Covid-19 related measures and restrictions are eased with the wider establishment of new guidelines and normal procedures across the world.