A new Asia-Pacific survey by Marriott International found that more than 81% of respondents believe that in-person customer conversations are critical to resuming business.
Launched earlier this year, the survey, which reached more than 300 business travelers and MICE professionals, is part of Marriott International’s ongoing efforts to better understand local market needs and demand.
The results also revealed that 53% of respondents believed that face-to-face activities were important for motivating and bonding between teams and strengthening company culture. More than 60% of respondents said restrictions on social gatherings and uncertainties around international travel remain a concern. Another 40% also said that providing unique meeting activities and experiences poses a challenge in the face of these restrictions.
Ramesh Daryanani, Vice President of Global Sales, Asia Pacificexplains: “The urge to stay connected with each other has always been there for the past two years. When travel and face-to-face meetings were not possible, the industry adopted hybrid meetings and d other virtual activities to keep people engaged.With the ease of travel and restrictions on social gatherings, the pent-up demand for face-to-face meetings is set to accelerate.
To support the resumption of business in Asia-Pacific, Marriott International recently launched The 5Gs of Human Connection – a campaign that aims to remind people of the warmth of human connection and encourage people to meet face-to-face again. . 5Gs – representing Gather, Global, Gratitude, Giving and Gourmet – are times when people connect with each other in meaningful and memorable ways. Each pillar is designed to meet the changing demands of professionals and help meeting organizers create a memorable experience for their attendees:
Bring together – Adhering to international hygiene standards and safety regulations, Marriott International’s company-wide commitment enables guests to travel and professionals to meet with confidence, from major conventions, incentives to retreats leadership.
Global – As borders begin to open across Asia-Pacific, Marriott Bonvoy welcomes travelers with its diverse portfolio of hotels and resorts in the region, including in-demand destinations like Singapore, Japan , the Maldives, Australia and many more. Each hotel is able to create unique experiences for guests based on the destination of their choice.
Gratitude – According to the Marriott International survey, more than 70% of professionals believe that the expression of gratitude is best conveyed through face-to-face interaction. Supporting organizations that want to rebuild team belonging and togetherness after a long travel hiatus, Marriott Bonvoy offers a wide range of offsite meetings and corporate retreats.
Giving – Recognizing the growing demand for purpose-driven travel, Good Travel with Marriott Bonvoy™ offers guests the opportunity to create a positive impact in the communities they visit. Experiences range from planting mangroves in Langkawi to preserving temples in India to caring for fish species in China and more.
Greedy – The survey also revealed that over 66% of respondents agree that curated food and beverage experiences can help create memorable moments for meetings or event attendees. Marriott Bonvoy offers planners the convenience of seamless booking from a diverse array of world-class restaurants and bars, including six establishments that received a total of seven diamonds in the recently announced Black Pearl Restaurants Guide 2022, as well than 25 MICHELIN-recognized restaurants in Greater China.
Additionally, to further support the MICE recovery in APAC, Marriott International is offering enticing rewards through its “The Time Is Now – Where Can We Take You?” group offer. Rewards can be redeemed when booking a qualifying face-to-face meeting or event at participating hotels and resorts.