The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a new marketing campaign in association with the American Society of Travel Advisors (ASTA).

The new marketing initiative will target the US traveler market, which will be a one-year campaign.

As part of this initiative, the island nation will be placed on the ASTA Worldwide Destination Guide.

The MMPRC said the content is designed to “help and educate travel professionals in the United States” on how to market the Maldives, which will generate interest among travelers.

In addition, efforts are also geared towards providing travelers with first-hand sales advice on the region, the best times to visit the Maldives, and other useful tips.

The content will be used to showcase the island nation’s most important tourism products; resorts, guesthouses, cruise ships and hotels.

Additionally, the new campaign initiative will, like all other MMPRC-supported marketing efforts, attempt to promote the Maldives as a safe tourist haven, highlighting the stringent security measures and unique geography naturally remote from the society of the island nation.

MMPRC certifies that the print edition of the ASTA World Destination guide will reach an estimate of over 55,000 travel sales agents across the United States, while the digital version will be sent to over 20,000 ASTA members at launch. .

The United States remains a strong and emerging source market for the Maldives, while the country ranked fifth on the list of top ten source markets last year with an annual arrival of 54,745 travellers.

Meanwhile, travelers from the United States as of March 30, 2022 reached an annual total of 19,275, representing a market share of 4.5%.