The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a marketing campaign with the American Society of Travel Advisors (ASTA).

MMPRC states that this campaign targets the United States (US) market. They said this is a one-year campaign, which will place the Maldives in the ASTA Worldwide Destination Guide, which is a valuable country-by-country reference guide published annually.

MMPRC said the campaign content is designed to help and educate American tourism professionals on how to market the Maldives to interested travelers, giving them first-hand sales advice about the region, the best times to visit and other useful tips. The content will showcase the four tourism products (resorts, guesthouses, cruise ships, hotels) and showcase unique Maldivian experiences.

Additionally, MMPRC said the content will also promote the Maldives as a safe haven, highlighting the stringent security measures in place and the naturally remote unique geography of Maldives society.

MMPRC says the print version of the ASTA Worldwide Destination Guide will reach approximately 55,000 travel sales agents across the United States, while the digital version will be sent to more than 20,000 ASTA members at launch.

Despite the ongoing pandemic, the United States continues to bring significant numbers of tourists to the Maldives, ranking 5th among source markets with an arrival figure of 54,745 travelers last year.

229,027 American travelers have arrived in the Maldives so far this year.