The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a destination marketing campaign with Thomas Cook India.

Thomas Cook India is the country’s leading omnichannel travel services company. As India’s leading tour operator, Thomas Cook enjoys strong consumer confidence with over 140 years of expertise in the travel and tourism industry. The company has a diverse portfolio of travel and related product-services and an extensive B2C and B2B consumer base.

Thomas Cook is also the largest tour operator selling a dynamic range of vacations that incorporate value properties, from high-end to ultra-luxury, from the Maldives to the Indian market and beyond.

MMPRC says this strategic partnership aims to maintain the visibility of the Maldives among Indian travelers and increase arrivals from India to the Maldives. As such, MMPRC stresses that this is a three-month campaign that will run from April to July 2022.

Additionally, MMPRC emphasizes that this strategic partnership is a continuum of the strong relationship between Thomas Cook India and MMPRC.

MMPRC aims to promote the Maldives as one of the safest destinations for Indian travelers through this campaign.

The campaign will highlight the unique geography of the scattered islands of the Maldives, as well as promote Maldives tourism products, including resorts, hotels, guesthouses, cruise ships and unique experiences available for tourists in the destination.

Additionally, MMPRC will be able to provide the latest destination information and travel guidelines to travel professionals and tourists in the Indian market.

The campaign should create visibility for the Maldives and increase the number of overnight stays and the number of passengers.

MMPRC states that Thomas Cook will use a viable range of external media and owned properties such as print, digital and social media platforms, web messaging, email to market the Maldives. This campaign will help reach a diversity of leisure, corporate MICE and leisure segments, increase enquiries, bookings, sales and destination arrivals, says MMPRC.

This campaign is being conducted as part of MMPRC’s marketing strategy for the Indian market, which focuses on increasing arrivals, marketing different tourism sectors and experiences available in the Maldives. Their strategy also aims to generate visibility, maintain the Maldives as a top destination and strengthen the brand in the Indian market.

India was the largest market in 2021 with over 278,740 travelers and a market share of 22.6%.

As of March 30, the Maldives welcomed over 427,677 tourists to the country, of which 46,154 or 10.8% are Indian tourists, ranking 3rd among the destination’s source markets.