The Maldives Marketing and Public Relations Corporation (MMPRC) has launched campaigns to promote the Maldives in the Southeast Asian market.
MMPRC, in collaboration with Pacific World Travel Agency (PWTA), has launched a year-long e-learning program targeting the Southeast Asian market. The program will run from March 28, 2022 to March 28, 2023.
The MMPRC states that a dedicated website will be established to provide the latest and latest information on the Maldives tourism sector to tourism professionals working in the Southeast Asian market. They said this information will be available to PWTA partner tour operators and travel agents, and members can log in anytime, anywhere.
According to the company, this interactive course will consist of three modules, with the first module focusing on basic introductory information, the second module focusing on promoting the destination’s unique selling points, and the last module on the latest guidelines. travel plans, covid-19 measures and updates. MMPRC indicates that this program is conducted in accordance with its marketing strategy for the Southeast Asian market and that participating agents would receive an official certificate issued by MMPRC, upon completion of the program.
More than 600 travel partners are expected to participate in the program, with a year-round reach of 3,000 travel partners in the Southeast Asian market.
PWTA is a leading partner to travel industry organizations around the world who have established their own sales and marketing network across Malaysia and South East Asia.
Additionally, MMPRC launched a joint campaign with Tripzilla, to position the Maldives as a premier destination in the Southeast Asian market. This is a business-to-consumer (B2C) campaign, which would run from March 2022 to June 2022.
MMPRC states that this campaign is part of Tripzilla’s “Travelling Again” series.
As part of this campaign, the Maldives will be promoted as one of the safest destinations for travelers from Southeast Asia. Thus, four articles covering Maldivian tourism products and unique experiences available in the Maldives will be published on the Tripzilla website and their respective social media accounts. The article will also highlight the strict security measures in place and the security offered by the naturally remote geography of the Maldives.
Additionally, a studio-edited video showcasing the beauty of the Maldives will be shared on Facebook and Instagram, alongside other promotional social media posts.
The company points out that this will advertise the Maldives as a destination of choice for families and Muslim travellers.
TripZilla is a digital culture and travel publication for those with a sense of adventure. The company creates authentic travel content highlighting trends, places, food and people. With a reach of over 25 million consumers each month, Tripzilla is the leading digital culture and travel publication in Southeast Asia.
MMPRC’s objective is to acquaint travel professionals working in the SEA market with the latest information on the measures being taken in Maldivian tourism products and the unique experiences available in the Maldives for travellers. MMPRC stresses that these are the ideal platforms to market the Maldives as a haven and promote the unique geographical formation of the scattered islands that allow for natural social distancing for travellers.