The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a campaign with Travel Daily Media.

MMPRC says the campaign aims to make the Maldives more visible in the Southeast Asian market.

The campaign will run from July to September 2022.

Travel Daily Media is an online platform specializing in delivering travel and hospitality industry news, opinion and analysis to travel professionals. They have active subscriber bases and contributors in Asia, Europe, USA, Middle East, China and India. Their audience is made up of travel professionals from across the industry, with a focus on travel and tourism agencies, hospitality, aviation, cruises, MICE and technology.

MMPRC states that the aim of this campaign is to generate high attention and visibility for the Maldives, maintain brand presence, increase brand awareness and represent the Maldives as a must-visit destination in the travel market. Southeast Asia.

The company also aims to showcase the uniqueness of the Maldives as a premier global destination. Thus, as part of this campaign, articles relating to the Maldives will be published on the front page of Travel Daily Media, and on their newsletter.

In addition, social media posts will be posted on their Facebook page. The Maldives will also be advertised on their website top banner and through the email sponsorship banner. An exclusive interview of MMPRC will also be published on their platforms during this campaign.

MMPRC says the company will market the destination as one of the safest choices for tourists, highlighting the unique geography of the Maldives’ scattered islands that offer ultimate privacy and security.

Additionally, it will help MMPRC promote Maldivian tourism products including resorts, hotels, guesthouses, cruise ships and unique experiences available to tourists in the destination.

MMPRC will also be able to provide the latest destination information and travel guidelines to travel professionals and tourists in the Southeast Asian market.

MMPRC points out that this campaign is being carried out as part of its marketing strategy for the Southeast Asian market, which aims to increase the number of arrivals to pre-pandemic levels by the end of the year.

The strategy is also based on reorienting the perception of the Maldives solely as a honeymoon or luxury destination, and promoting other segments of tourism in this market. This falls under a new short-term strategy of the MMPRC designed to deal with the changing geopolitical climate around the world following the effects of the Russian-Ukrainian war.

With Russia and the CIS leading in arrivals figures in recent years, the strategy aims to mitigate the potential negative impact on the number of arrivals from this region by redefining marketing activities in certain markets in order to minimize the potential negative effects on the Maldives tourism industry and the nation’s economy.

So far this year, the Maldives has received 18,489 tourists from the Southeast Asian market.

MMPRC has organized several activities targeting this market, including joint marketing campaigns with key stakeholders, outdoor advertising campaigns, participation in fairs, hosting webinars, e-learning programs and other events . The company points out that many similar activities are in the works for this market, including joint marketing campaigns, road shows and participation in fairs and exhibitions.

As the company responsible for marketing the Maldives as an overseas destination, MMPRC conducted 260 different marketing activities in 22 global markets last year. These include trade shows, roadshows, familiarization trips, marketing campaigns, webinars and interviews.

The MMPRC points out that the Maldives was awarded the title of “World’s No. 1 Destination” (among several other accolades) at the 2021 World Travel Awards, as the greatest testament to the success of these activities. The World Travel Awards are globally recognized as the industry’s hallmark of excellence. This is the second year in a row that the Maldives have successfully won this prestigious title, a shining testimony to the trust placed in the “magic of Maldivian hospitality” by travelers from all over the world.