Targets growing travel demand from Trichy with new franchise outlet in Thillai Nagar
SOTC Travel recently inaugurated its new franchise outlet in Thillai Nagar. With the strategic objective of tapping into the high potential market of Trichy and expanding the company’s footprint in Tamil Nadu, the company’s new outlet is located in the heart of the city and also serves the city. neighbor of Thanjavur.
Trichy offers an upcoming source market for SOTC travel in Tamil Nadu and caters to the growing demand from multi-generational families, millennials, couples, Gen S and business owners. With the pandemic bringing international travel to a halt, customers are once again planning their long-awaited vacations for the upcoming summer season. In the new normal, customers are seeking the guidance and reassurance of vacation experts to navigate through the dynamic changes in travel and health protocols. And so, to support and guide Trichy customers, SOTC Travel’s expert vacation planners will provide much-needed assistance to customers and help them plan the perfect vacation.
Additionally, to build customer confidence in travel, SOTC’s safety commitment, “TravShield” – with only vaccinated staff and co-passengers among many other precautions, relies on its safety protocols of “Assured” travel – developed in association with Apollo Clinics. TravShield and Assured together ensure the best safety and protection for travelers in the post-Covid era, covering every distribution, delivery and partner touchpoint in the travel ecosystem.
SOTC Travel’s internal survey highlights Trichy’s insightful travel trends. A significant 65% of its customers want to take a summer vacation and to meet the high pent-up demand, SOTC Travel has introduced a range of special offers such as Buy One Get One – Companion Free, Flight Included Holidays, The World is Open Holiday Sale – Child stays free on group holidays; ready-to-book, personalized all-inclusive vacations with Air Arabia and Vistara Getaways. Customers are also showing growing interest in group vacations, eclectic vacations, experiential vacations, domestic cruises and bicycle trips. Catering to its vegetarian customers, the company has also introduced dedicated vegetarian tours to certain destinations in India.
Long-haul destinations driving demand for Trichy include Switzerland, France, Italy and Austria in Europe; UK, USA (for visa customers), Australia, Mauritius, Turkey and Egypt; equally short favorites include the Maldives, Dubai – Abu Dhabi, Singapore, Thailand and Nepal. The favorite places of the domestic summer are Kashmir, Himachal Pradesh, Uttarakhand and the North East – the Seven Sisters and Sikkim.
SOTC Travel’s new outlet offers end-to-end travel solutions with a range of services, including international and domestic vacations (group tours, custom vacations, cruises, etc.), value-added services like travel insurance, visa services, etc.