NEWARK, Del, May 04, 2022 (GLOBE NEWSWIRE) — According to Future Market Insights (IMF), the global dive tourism market is on track to reach a valuation of US$2,940 million in 2022. Global sales are expected to grow at a CAGR of 6.0%, exceeding US$5,281 million by 2032.

Diving courses are taken by about 10-15% of international tourists and 6-8% of domestic recreational diving and snorkeling tourists. Courses ranging from a basic introductory course offered regularly to highly specialized advanced courses are a major market driver.

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Consumers are increasingly interested in unique experiences such as wreck dives, cod holes and minke whales, hence the company’s signature diving sub-sector is gaining traction. Smaller operators are more likely to offer these specialty dives, which are often only available for a limited time.

Also, in order to grow their business and gain a competitive edge, companies are focusing on building partnerships with domestic tour operators. For example, Dive Adventures has partnerships with national providers in the region to provide the best services and accommodations, technical tours, restaurants and transportation during outbound tourism. This strategy allows the company to attract new customers and provide satisfactory services to its recurring customers.

“Scuba diving experience which may include accumulated diving experience and familiarity with a diving location is an important descriptor of diver specialization and behavior. As divers witness the panoramic view of habitats mariners and the growing number of recreational activities, demand in the dive tourism market will explode, says an IMF analyst.

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Key points to remember:

· Based on diver type, the active diver segment is expected to account for a dominant 45% market share through 2032.

· In terms of consumer orientation, the men’s segment held 60% of the total market share in 2021, and the trend is expected to continue during the forecast period.

· By booking channel, the online booking segment is expected to hold a notable share of 48%.

· In terms of age group, demand in the 26-35 segment will continue to gain ground until 2032.

· Based on the type of tour, sales in the group tour segment will remain high during the forecast period.

The United States will emerge as a lucrative market in the North America dive tourism market, registering a CAGR of 5.6% during the forecast period.

· Demand in the South Asia dive tourism market will grow at a CAGR of 8.3% due to the growing influx of dive tourists to the Philippines.

Impact of COVID-19 on the Dive Tourism Market

Due to the lockdown limitations put in place across the globe, the demand for the dive tourism market has been dampened. International tourist visits (overnight visitors) fell by 70% from January to August 2020, according to the United Nations World Tourism Organization, compared to 2019 (UNWTO).

Dive facilities in cities have seen a drop in retail sales as well as revenue from dive trips and courses for divers. Dive shops on the islands have lost more than half of their business season, which runs from March to October.

However, with the resumption of diving and training programs, the number of divers and diving students is expected to increase. This is expected to propel the growth of the market over the forecast period.

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Who wins?

The leading dive tourism manufacturers are focusing on smart promotional strategies, advertisements and new dive destinations to improve market sales.

The major players present in the dive tourism market are The Natural Travel Collection Ltd, PADI Travel, Dive The World, Fly & Sea Dive Adventures, World Dive and Sail International, Ultimate Dive Travel, Hidden Depths Dive Tours, Project Expedition, Scuba Travel, Bluewater Voyage, Entrada Travel Group, Island Expeditions Company Limited, Pro Dive Cairns, Dive Adventures, Liveaboard Adventures, National Geographic Expeditions, Deep Blue Adventures, Caradonna Adventures, Advanced Diver Mexico, Asia Diving Vacation among others.

Global Diving Tourism Market by Category

By type of dive:

  • Drift dive
  • deep dive
  • Wreck diving
  • Others

By type of diver:

  • New diver
  • Occasional diver
  • active diver
  • professional diver

By booking channel:

  • Reservation by phone
  • Online booking
  • Reservation in person

By type of tourist:

By type of tour:

  • Independent Traveler
  • Excursion group
  • Package traveler


1. Summary

1.1. Global Market Outlook

1.1.1. Who travels?

1.1.2. How much are they spending?

1.1.3. Direct contribution of tourism to GDP

1.1.4. Direct contribution of tourism to employment

1.2. Analysis of the evolution of tourism

1.3. MFI analysis and recommendations

2. Presentation of the market

2.1.1. Total expenditure (millions of US dollars) and forecast (2022-2032)

2.1.2. Number of tourist divers (Mn) and forecast (2022-2032)

2.1.3. Projected annual growth in total expenditure (2022-2032)

2.1.4. Projected annual growth in the number of dive tourists

3. Global Tourism Industry Analysis

3.1. Overview of the tourism industry

3.1.1. Contribution of travel and tourism industry to global GDP Professional expenses vs leisure expenses Domestic vs Foreign Direct, indirect and induced

3.1.2. Contribution of the travel sector to overall global employment

3.1.3. Travel and tourism growth rate

3.1.4. Foreign visitor exports as a percentage of total exports

3.1.5. Capital investment in the travel and tourism industry

3.1.6. Different components of travel and tourism

3.1.7. Global Tourism Industry Outlook

Contents Continued…

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About Future Market Insights (IMF)

Future Market Insights (ESOMAR certified market research organization and member of the Greater New York Chamber of Commerce) provides in-depth insights into the driving factors that increase demand in the market. It reveals opportunities that will drive market growth in various segments based on source, application, sales channel, and end-use over the next 10 years.


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