BIT 2022 – International Tourism Exchange by Fiera Milano will be held from April 10 to 12, 2022 and will offer a detailed overview of the sector and the best business opportunities in the field of travel.
Three exhibition spaces
BIT is back stronger than ever alongside operators to support them in their choices. The exhibition route is divided into three zones. Hobbies will propose the national and international tourist supply and demand and will present to the public an overview of the most popular destinations as well as those which are emerging and to be discovered. MICE Village, the area of interest of the best buyers and tour operators, will offer conferences to update those who guarantee maximum comfort and safety during business trips. The technological heart of BIT will be exhibited in the BeTech area, where the vanguard of the sector will be available to the best companies with business and networking services.
The exhibition space will be integrated by the four traditional macro-domains: Food Travel, Travel Lab, Hot Topics and Travel Tech. Added to these is the new area of Sustainable Development, a social and environmental issue that cuts across all areas. Food Travel will deal with sustainable food and wine for the enhancement of the territory. Hot topics will deal with the revival of tourism in the post-pandemic scenario, and the Travel Lab will reinforce the utmost professionalism of operators. Travel Tech will demonstrate how new technological tools support operators, ensuring maximum safety and preserving economic sustainability. One of the main themes will be Branding Innovation.
There will be special BIT interviews and their meetings with authoritative experts.
Lazio as full goal
The Lazio destination answers all tourist questions and offers unforgettable adventures. Indeed, Valentina Corrado, advisor for tourism, local authorities, urban security, local police and administrative simplification in the region, said: “We benefit from inimitable pull factors: UNESCO sites, sports tourism and fitness-wellness, gastronomic and oenological offer of Michelin-starred restaurants, major events and parties are popular.
Considering tourist destinations in 2021, she added: “Tourists have flocked to the Lazio coast, as we reflect on initiatives for art cities, which have been most affected by the effects of the pandemic” .
Tuscany, a popular destination
According to a January 2022 study by Bookiply, among the leaders in tourist rental management, the Tuscany region is the third most popular destination in Italy. While in the past two years there have been mainly last minute bookings, this year already in January half of the holiday homes are booked for August 2022. Another sign of the vitality of the market in Italy is the 28% increase in the average price of vacation homes.
As always, BIT continuously monitors the market to present traders with the most promising business opportunities. With this in mind, from Sunday April 10 to Tuesday April 12, 2022, the event will offer the most interesting solutions to the end user for extraordinary journeys.
Image courtesy of bit.fieramilano.it