A team of media professionals from leading magazines and publications in the Netherlands left the Maldives after a week-long familiarization trip.

The team traveled to the Maldives at the invitation of the Maldives Marketing and Public Relation Corporation (MMPRC). The team spent a week in the Maldives, from April 6 to 13, 2022.

MMPRC points out that the team was made up of popular writers, journalists and professionals from leading magazines and publications in the Netherlands. Thus, the total reach of the team exceeds millions of readers according to MMPRC.

MMPRC revealed that the team was accommodated at Joali Being, Grand Park Kodhipparu Maldives and Crossroads Maldives for the duration of their trip. They said the writing team from the Netherlands experienced world-renowned Maldivian hospitality and tried unique activities and dishes at the properties based on the established theme, “Wellness”. .

The team will publish articles about the destination and the host resorts in their respective magazines and publications, says MMPRC.

MMPRC says this familiarization trip provided the Maldives with the perfect opportunity to promote the destination as a safe haven for travelers from the Netherlands. They also point out that this trip helped to promote the unique experiences and individual tourism products of the Maldives.

Although this is the first activity organized by MMPRC for the Netherlands to promote the Maldives as a destination of choice for tourists from this market, MMPRC emphasizes that this is part of their marketing strategy for the Dutch market, aiming to provide the latest information on travel guidelines to potential travelers to the region.

Additionally, this strategy also aimed to market the unique geography of the scattered islands of the Maldives, making it one of the safest destinations in the world.

This familiarization trip is also part of the new short-term strategy of the MMPRC designed to deal with the changing geopolitical climate in the world following the effects of the Russian-Ukrainian war. With Russia and the CIS leading in arrivals figures in recent years, the strategy aims to mitigate the potential negative impact on the number of arrivals from this region by redefining marketing activities in certain markets in order to minimize potential negative effects on the Maldives tourism industry.

The MMPRC predicts that this trip will lead to an increase in arrivals and bookings from the Netherlands to the Maldives.

In addition, MMPRC plans to organize more marketing and advertising activities for the Dutch market.

The Maldives recorded 5,100 arrivals from the Netherlands in 2021. Prior to the pandemic, the Netherlands was a growth market, geographically close to most of the main traditional source markets for the Maldives in Western Europe. The market recovery since the pandemic has been on a steady slope, and subsequently, in the first three months of 2022, the Maldives has already seen 2,295 travelers from the Netherlands.